KPMG in Spain has appointed Jerusalem Hernández and Cristina Hebrero as new Consulting partners in the Madrid office. Jerusalem, a new partner in the area of Sustainability and Good Governance, has extensive experience in the management of business intangibles, especially in reputation and sustainability, disciplines in which she has advised large companies from various sectors in Spain and Latin America.
Jerusalem Hernández becomes a partner in the Sustainability and Good Governance area and Cristina Hebrero becomes a partner in People & Change, an area she has led since 2017
Since her arrival at KPMG at the end of 2013, she has advised companies and organizations in their sustainable transformation processes and the generation of trust among their stakeholders. Before that date, she was a consulting director at a firm specialized in reputational management strategies and director of communication for the Business Monitor of Corporate Reputation (MERCO), present in 14 countries. In addition, she is a member of the Women Action Sustainability (WAS) association, made up of women leaders in the world of sustainability, in which she coordinates the Regulatory Commission. In 2019 she was chosen by the UCLA Anderson School of Management to participate in the “Preparing Our Women Board Members of Tomorrow” program.
For her part, Cristina has been appointed partner in charge of People & Change, an area she has led since 2017. Cristina has more than 25 years of experience in human capital consulting, organizational transformation and change management. In addition, she is part of the Global Leadership Team of People & Change internationally and represents Spain in the global practice of Workday.
Before joining KPMG, Cristina developed her professional career at different professional services firms such as Arthur Andersen, BearingPoint, and PeopleMatters. Cristina is an expert in advising the human resources function covering all aspects of the definition of its operating model, processes and digital transformation. In this sense, his career highlights advising companies in contexts of organizational, cultural and business model transformation, as well as in the evolution towards new forms of work (agile, digital workplace, collaborative models, etc.), developing projects that require designing communication strategies, leadership of change and learning.
For Pablo Bernad, partner in charge of Advisory and Consulting in Spain, “in these moments of intense social change and business transformation, we are especially proud to have two partners of the stature of Jerusalem Hernandez and Cristina Hebrero, who have been demonstrating during In recent years at KPMG, his ability to help our clients realize their necessary sustainable transformation process and manage the cultural and people change that these moments of rapid paradigm shift in society and business mean for organizations.