Moody’s Investors Service has aligned Bankia’s ratings with those of CaixaBank and its outlook has changed to “stable” after the merger of both entities.
The firm will then withdraw these ratings, since Bankia has been absorbed by CaixaBank and has ceased to exist as an independent legal entity.
Moody’s notes in a statement that upward or downward pressure on the ratings of debt instruments issued by Bankia will continue to improve or worsen CaixaBank’s evaluations.
Since this Monday, CaixaBank has launched its first institutional advertising campaign after its merger with Bankia took place last Saturday, under the slogan “Be the first to be with you.”
According to the bank, the campaign highlights CaixaBank’s position in the Spanish financial sector after the merger with Bankia, “with a volume of assets of 623.8 billion euros, close to 20 million customers, the first position in market share of all the key products and the most extensive and specialized network of offices in the sector, with a presence in around 2,200 municipalities ”.
«To be the first to accompany millions of families. To be the first to support freelancers and companies, to believe in young people and to be with our elders. To be the first to be with you. Bankia joins CaixaBank to, together, be the first to be with you ”, reads the narrative thread of the campaign.
The initiative also highlights CaixaBank’s customer orientation, since “it offers a specialized banking model by segment with a range of products and services adapted to the needs of each customer profile.”