Guest blogging, also known as guest posting, is the process of posting an article on another person’s blog to build relationships, new visibility, increased authority, and backlinks. Links are a key ranking factor for Google and SEO. Guest blogging provides a great opportunity to secure a backlink from another website, in addition to other marketing considerations. On top of that, guest blogging builds a relationship with the blogger hosting your post, solicits their audience for additional visibility, and helps you establish authority among a target audience. Let’s find out together some tips to make your guest blogging process as efficient as possible.
Why is guest blogging so important to your business?
Guest articles offer many benefits for all businesses. By sharing your expertise on other company’s websites, you can position yourself as an icon in your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.
Plus, posting guest articles on your blog will help you deliver new perspectives and fresh content to your audience. Your readers may be bored of your content which can, at times, go in circles. Therefore, submitting guest articles is a great way to keep readers interested. Not to mention the promotional boost that occurs when your guest bloggers share their articles with their friends, personal network, etc.
Some blogs get most of their content from industry leaders. Even if you don’t have the resources to keep up with a high rate of publication, guest articles can help you deliver new content to your readers without your team needs a lot of extra time and effort.
How to write an article for guest blogging?
To be successful as a guest blogger, you need to write high-quality content targeted to your area of expertise or industry. Several criteria determine the quality of your posts:
Does your subject matter expertise show up in your writing?
Is the post free of grammatical errors and typos?
Does your post include links to reliable sources?
Are your guest posts receiving likes, shares, or comments (indicating that your work is being read and liked)?
Remember always to include your name in your articles. If the site you’re posting to allows it, include a brief bio and a link to your blog. A relevant and high-quality article is also essential: Google’s search algorithms place great importance on content. Keeping your article high-end – no matter what site you write on or your audience – should be a top search engine optimization priority.
How do I find guest blogging opportunities?
The first thing you’ll want to do is find post opportunities. When looking for places to post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that meet the following criteria:
The content is focused on your niche / industry.
The blog audience will be interested in what you write.
The blog attracted readership (articles were socially shared and commented on)
The blog owner is active on social media (so you know he will promote your post on his media).
So, if you are selling seeds, you’ll want to find gardening blogs with an engaged audience of gardeners. The following should help you find the right kind of posting opportunities.
Google is a great place to start when researching guest blogging opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just type in keywords from your industry and associate the following phrases with them:
"Submit a guest article"
"Article invited by"
"Accept guest articles"
This research should take you to the guest blogging guidelines page or guest posts of other authors.
Many bloggers and guest bloggers will share their latest posts on social media. The simplest search engine being Twitter, you should try to search Twitter with the keyword “guest post” to obtain
nish the latest tweets on guest posts in your industry. Just follow the links to see which blogs are accepting guest blogging.
Last but not least, My Blog Guest, a community of guest bloggers. Sign up for free and find blogs that accept guest posts. Better yet, post your information to indicate that you want to write articles on a particular topic so blog owners can find you.
How to contact the sites on which you wish to write?
The following are absolute requirements when submitting a guest blog post to another blog owner.
Read the guidelines
The first thing to do before contacting the blog owner is to read the instructions for guest blogging, if any, and follow them carefully. Does the blog owner want you to pitch an idea or submit a full article? In what format do they want it? Do they want you to create an account and enter it directly into WordPress yourself? These are things to know in advance before contacting the blog owner.
Personalize your email
If you are a blogger who receives daily requests, nothing deters more than receiving an email with “Dear Mr. Webmaster …” or simply Hello. Note that on most blogs, the owner’s name appears. You may need to look for this on the “about” page or one of the blog’s social networks. Spend some time finding this information to start the relationship in the best possible way.
Introduce yourself as a blogger
Some blog owners only allow other bloggers to write guest posts on their sites. If you’ve noticed that most guest bloggers are bloggers themselves, then introduce yourself as a blogger. You can still be a business owner on the side, but focus on your blogging skills first.
Why should you be a guest blogger?
Be sure to include why you should be a guest blogger. Add a few links to posts you’ve posted elsewhere, including your blog. Preferably share posts that have had good social engagement so that the blog owner sees your potential value with their audience.
The same but different
The common phrase from Thai to English is applicable enough to know if posting guest articles still works as an SEO strategy. The process is the same, but the context and the mindset are different.
The short answer to whether it still works or not? Absoutely.
Better links in articles
The reality is that despite the Google crackdown and the drift of the SEO industry, tracking links are still embedded in guest posts every day on blogs from all niches. It’s common practice to link to any relevant information – in fact; it’s so ubiquitous in today’s world that the idea of not having any links in a guest post no sense.
The linking process isn’t what turned the blogging community (and Google) upside down. The problem was that these guest posts linked to their website and products when those things had no bearing on the post or blogged the post appeared on.
A bad guest post with links
If you are a guest who has requested and agreed to write an article on goji berries, the hope is that your blog has something to do with goji berries and that you are an authority on the berry itself. . What happened (and still happens) is that the writers were claimed to be “experts” on everything. Writers can write about anything, as long as you let them.
The article on goji berries could be good; it could be terrible. But the following links in the said article would point to a website about content marketing, sunscreen, or maybe even blueberries, which are like goji berries but not the same.
The point here is that in the old days (and still today, for bad guest posts), these tracking links had nothing to do with the post or blog they appeared on. It is a sacrilege. Why would a reader want or need to be linked to your independent product?
It’s a clear way to piss off your reading community.
A good guest post with links
The above example would be much more legitimate if the writer was a true goji berry expert, had a blog dedicated to the medicinal properties of goji berries, and wrote an article where every link in the article was relevant to the subject in question.
This is the most basic and the truest method of being a good poster. Do not write articles that you do not know and include links that have nothing to do with the topic being discussed.
You might be wondering how this is supposed to create SEO if you don’t have a link to your own website.
Well, there are two answers. One of them is that it doesn’t increase your SEO in black and white terms, which might get on your nerves. I agree with that because as a writer myself, it is important always to include relevant links!
The second answer is if you are truly a blog owner who writes in a specific niche and you are writing a great guest post in that niche for someone else, you should be able to include a relevant link to your niche easily. own blog that makes sense.
Let’s say this article explains how to make goji berry shakes. Yum. Readers will love this article because it’s about consuming a product they love; it’s in the niche and might even include a recipe. The recipes are hot right now.
In this article, you mention that you would like to put goji berries in a shake because of the number of positive medicinal qualities they have. These words – “positive medicinal qualities” – could very easily be a link to an article on these medicinal properties.
Guess where this link should point? Probably the full article you wrote on your blog titled “The Ultimate Guide to the Medicinal Qualities of the Goji Berry
. “It effectively links back to your blog, it helps the reader and it builds your SEO.
How easy was it? In fact, it is not easy. This seemingly simple step requires you to have written a full article, which means you need to have a solid amount of information on your blog and in your directory, including after doing a lot of research.
The concept of putting links in your guest post that link to your own blog is totally viable – they need to be relevant links. This means you need to have some relevant stuff to link to.
It’s almost as if posting guests in this legitimate way eliminates special
specifically the spammers who just want to build endless backlinks because these people don’t have any real expertise or websites to back them up.
If you get my tone here, all the better. Don’t be one of those people instead use sponsored posts.
The Byline or signature
Beyond inserting relevant links into your articles, the second best method for establishing SEO growth with guest blogging is byline.
Make sure every article you write includes a signature. Whether it’s a special author’s box with your quirky and easily readable image and name or a small italicized paragraph at the end of the article, the signature is essential for the growth of your business. website.
After all, you are writing this client post to increase your visibility, whether through SEO or other methods, besides putting a lot of content on the web.
The signature is a built-in follow-up link that the blog you write won’t be faulted with. Well, some of them will because some blogs are strict and don’t allow any self-promotion. If so, make sure you find out before you write an epic post for them.
This concept is straightforward. A signature usually includes your name, website, and the type of business you have or information you write about. If you’re perfect (and the blog you’re invited for allows), you could probably put 3-4 links in your signature, although that could be considered spam.
At the very least, you’ll get a follow link that will take you back to your blog. For example, “John Johnson writes for Your Daily Goji, enjoys early morning smoothies and the occasional juice cleanse.” The “Your Daily Goji” will link to John Johnson’s website of the same name.