promoting posts of business on social media is a commercial use of the opportunities provided by the internet. This includes working with a larger target audience, increasing traffic and conversions, increasing company presence, and many other benefits. Let’s take a look at how to choose a social network for your business and start promoting it.
image6Why are social networks important for business promotion?
If you compare social media promotion to traditional offline advertising for SMEs, there are the following advantages:
an affordable price to engage the buyer through advertising: you can be visible to a target audience on your social network;
you can reach your target audience precisely and broadly. 3.2 billion people around the world use social networks;
rapid customer feedback and the ability to respond promptly;
increase customer loyalty to the brand. Good social media promotion isn't about aggressive advertising; it's about communication and creating useful content. These are entertainment content, contests, special offers, and informal communication.
The main stages of business promotion on social networks
How to promote your business on social networks? To get started, you need to prepare, which includes several steps:
The definition of objectives. You need to understand why you are creating an account for your business and what results in you expect from promoting it. The goals must be precise: exact timing expected profits and amount of investment. For example, "increase website conversion by 45% in one year by investing $ 2000".
Choose a platform for the promotion. The best social network for the business is an individual concept that depends on your company, product, positioning, and target audience. To choose the platform, you need to do a primary market analysis, study target customers' needs, and see which social media your competition uses.
Create and design the page. Almost every social network can create an account dedicated to companies (Facebook, Instagram, Pinterest). This type of profile provides a set of tools needed to engage with your audience, work with content, receive analytics, and promote your business. The main task is to create custom visual elements for the account (profile photos, header, and page description).
Fill out the content page. A business page is not a personal page. The regularity of the posts, the preservation of a uniform style (visual and textual), and the alternation of advertising and informative content are essential. The quality of content matters a lot: it ranges from fighting mistakes to avoiding topics that may offend certain groups. The intervals between posts are also significant (this is to favor the periods when the activity of your target audience is at its peak). Thus, the profile is filled in according to upstream planning of the content.
Attract an audience. It takes a lot of work: always preparing and posting content, responding to comments, responding to reviews and reviews, setting up advertising, tracking and analyzing data, adjusting strategy, etc.
How to choose a social network for promotion
Let’s take a look at some of the world’s most popular social media branding features.
It is the largest social network globally, with more than 2.2 billion active users. Promoting your business on Facebook shows great promise: first, the audience is large enough for any business, and second, social media activity brings together an adult buying audience.
Facebook audiences value quality content. Brands are offered several paid promotion tools, performance tools, Facebook Pixel for collecting information on user behavior, personalized Facebook Messenger bots, and dozens of other features.
The general conclusion is that the social network is suitable for almost all areas of activity (apart from those prohibited by site rules and by law). The effectiveness of promotion depends directly on advertising.
He is known for his short messages. Users quickly share the most interesting of them via retweets. Promoting a business on Twitter should be seen as an opportunity to inform the public and attractquickly
users on the site (increase traffic). This social network offers brands advertising tools.
The general conclusion is that this platform is suitable for very active companies and social success stories. If you can tweet 3-5 times a day with short reports on current events, this social network is perfect for your brand.
It is a rapidly developing progressive platform. Its main feature is the content in the form of images, photos, and short videos. It brings together a young audience and offers quick conversions to brands offering high visual value for clothing, accessories, decorative items, and other products. You can do business on Instagram naturally (by creating and posting great content). Advertising tools are also provided.
Establish partnerships with bloggers and influencers
Influencers, bloggers and other social media celebrities are already in contact with your target. Their community trusts them completely and listens carefully to their recommendations.
A partnership with such personalities will increase your notoriety and, in turn, your turnover.
Get closer to these influencers and agree to a partnership with them: your products for an article, remuneration for a publication on social networks, an invitation to visit your offices in exchange for a live, etc.
Instagram product promotion influencer
By 2019, 80% of internet traffic will come from video. Remember this number!
Video is a great way to promote your services and show your prospects what your products can do for them. But there is no shortage of formats!
You can also interview customers who are satisfied with your services, offer live training or bring in an expert from your company.
Finally, know that the video is naturally boosted on Facebook. A study conducted by Quintly shows that this format receives 8 times more comments than other types of publication.
Read also: 5 reasons to use animated video to promote your products
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Contests are very effective at grabbing the attention of your target audience and boosting engagement.
It is also a great way to increase your sales and retain your customers. All for a low cost, since you are offering your products or services.
To be interesting, your contests must be simple and fun, with a nice reward. If possible, in the end, give all participants a small gift (a coupon or goodies, for example) and take the opportunity to ask for their email addresses to build your prospect list.
Publish user-created content
Content from your users gives your brand a more human face. And consumers appreciate the attention you pay them!
It’s always nice to see a brand repeat one of its photos or articles … as long as you quote the author correctly.
Encourage your subscribers to join this process, clearly ask them to share their photos or videos of your products, with a dedicated hashtag.
You can even attach this process to a competition: each month, reward the most original photo.
Use all the features of social networks
All popular social networks now offer call to action to include in your profile or on posts. Consider using them to help convert your audience.
As an e-commerce, select the “Buy” button, if you want to collect emails, choose “Subscribe”, to increase traffic to your site, prefer “Learn more”, etc.
Read also: 5 strategies to reduce the cost of acquiring your B2B customers
Consumers give more credit to what individuals say than brands.
The solution: humanize your business!
Show them that there are many men and women like them behind your brand by participating in conversations on social media.
Answer questions, give them tips, show interest in the concerns they have with your products. Encourage them to get in touch with you and be totally available and open to questions.