Before designing a website, you should pay attention to many points that will be used in the website design process. Having a plan and a blueprint for website design and needs forecasting can get you closer to your goal and drastically reduce costs.
Tips that we should review and follow before designing the site:
- The purpose of website design
- Processes that the website should support
- What content, text and images to put on the site
- Characteristics of website customers
Paying attention to these points will help you to have a background for website design and will ensure that you design the best site based on your needs.
The purpose of website design
When launching a website, the first question you need to ask yourself is “What is the purpose of web design?” The answer to this question is quite clear. If you want to have a brochure-like website, designing a web page is enough for you. But if you are a retailer and your goal is to sell your products, this is a good start.
Using more specific thoughts will help you design a better website. How should you sell your products? Why do more users visit your site than your competitors?
What should a website do to ensure it sells products and competes with other vendors?
So to sell more products, prioritize the following points:
- Promote special offers
- Convince customers to buy from you
- Highlight the range of products you sell
- Emphasizing that I am trustworthy and establishing an offline business as well as an online business and encouraging customers to visit the site regularly
If you design a website with the goals mentioned above, you will definitely achieve your goals. Of course, evaluating your website design company is also effective in this regard.
What will you do if you realize in the middle of the road that you have gone the wrong way?
But if you evaluate your goals before starting any work, you will definitely not make costly mistakes. For example, a customer requests that we design an e-commerce website for them. But when we entered into negotiations with him, we realized that this would undermine the success of their representative networks. So we suggested that he design a website to support their sales goals. So sometimes a clear solution is not the best solution.
Processes that the website should support
In order to focus on the goals and processes of your website, you need to look at the process of setting up a website in the same way that you look at the hiring process and its progress.
Answering the following questions can help you a lot. You can also ask more questions depending on your working conditions and business.
- Do you want to sell your products online?
- Do you provide online services to your customers?
- Do you need a search engine?
- Do you update your website yourself or would you prefer a web design company to do it for you?
- If you regularly change the type of products you sell, do you ask your web design company to do that? Or do you prefer to do it yourself, given the cost to you?
- How do you prefer people to contact you? Do not have any contact by phone or email or at all.
- Do you need a search engine if your product list is longer than a few pages?
Analyze your business needs (goals mentioned above). Think about how your website can support these needs.
how can your website support these needs?
As a rule of thumb, keep in mind that the more you need, the more money you will have to design a website. Of course, this does not mean that you have exceeded or reduced your needs and wants. If these demands are what the website needs, then it will improve the performance and efficiency of your site. This means thinking carefully about your needs.
What content, text and images should we put on the site?
Content is the most important part of a website for two reasons:
You need to make sure that the search engines do the best search for your website. It means that your site is SEO. People usually prefer to prepare their own website content for more savings. But as mentioned earlier, content is the most important part of a website that will generate more revenue for you in the long run.
Customers know what they are looking for in your website and in fact you have respected them by producing content and providing them with useful information. This is very valuable to your audience; It also means a user-friendly site.
Your content should be written for both search engines and your customers and meet both standards.
The importance of using images should not be underestimated. A website is like a visual medium where the difference between good and professional images and bad images should not be underestimated. So for this you need to use a professional photographer.
Some people have beautiful handwriting and write well. But the importance of using keywords, key phrases, usability, the need to scan, etc., necessitates that writing the content of a website with attractive and professional images is an art in itself.
Website customer profile
To find out the characteristics of the site’s customers, ask yourself: Who uses the website?
Who uses the website?
Sometimes a website can be an opportunity for people to achieve their goals. Online marketing, like offline marketing, has its own rules. To do this, first determine your marketing goal and never try to keep everyone happy. The look and feel of your website should also be based on the wants and needs of your customers; Because the website is designed for your audience, not you.
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